VanMoof Apple Guides

In collaboration with Apple we created a concept with Apple Guides, a new way to explore your city. VanMoof riders know their cities better than anyone and we want to provide a platform where they can show their unique areas or places of interest.

We can create profiles based on riders in their current city. You are then able to browse their different personalities and interests selecting a route that might be interesting to you. Maps will guide you around these cities with prompts telling you where to stop, refresh and explore.

Concept creation and design: Jordan Carr
Concept creation and copywriting: Ruth Cornish

Four smartphones displaying different apps or screens, with the first showing a guide app named VanMoof featuring Paris picks and London loop, the second showing an artist Cedric biking near a tree, the third showing a travel or cafe app called Ten Belles describing a route around Paris, and the fourth showing a lock screen with a bicycle pattern and a notification from Apple Maps.

Three smartphones displaying a bike-sharing app. The first shows a map with a bike location, the second shows the user’s bike details and options to explore or plan an appointment, and the third displays a map of Paris with a photo of a person riding a bike along with location details and sharing options.