Nike App Launch EMEA

The Nike app launched back in 2017 during my time at Nike EHQ. Whilst being a digital platform we wanted to elevate this through our EMEA stores with various print materials to create excitement both in-store and online.

Nike App Wall

A collage of various sports and athletic product images with a Nike advertisement on the right side. The ad features the Nike swoosh logo and text that says "Things just got personal" and "The new Nike app is here," along with app store icons.

Lightbox Posters

Advertisement for Nike app featuring a person in athletic wear, with the Nike logo, and download buttons for app stores.
Promotional image of a woman sitting on stairs with a skateboard, wearing a red Nike tank top, ripped jeans, and white Nike sneakers, with an app download prompt and Nike logo.
A man standing in front of shelves filled with various Nike sneakers wearing a gray Nike shirt, white shorts, white socks, and white sneakers, promoting the Nike app.
Promotional image for the Nike app featuring two people in athletic wear dancing or exercising on a city street.
Athletic woman sitting on the floor wearing Nike sportswear, promoting downloading the Nike app, with Nike and app store logos.
Two young women with shaved heads, sitting on stairs, smiling and embracing, promoting the Nike app with Nike shoes, text overlay, and app store logos.
two women sitting on rocky terrain, dressed in athletic gear, with promotional text for the Nike app, and app store icons.
Promotional image for the Nike app featuring a person with short hair, eye makeup, and a white Nike t-shirt, holding their head with one hand under colorful lighting.
A woman poses in a yoga stance inside a subway car, holding onto a handrail with her arms raised above her head, wearing Nike athletic wear. There are other passengers in the background, some standing and some seated.

Store Employee T-Shirts

Black Nike T-shirt with white text that reads, "Get more in the new Nike app".
Black T-shirt with an orange Nike swoosh logo and text that reads "Ask me to unlock more" in bold black and white letters.