RBC V Series

During my time at Limelight Sports, we created a unique cycling event hosted in Canary Wharf, London. My role included creating the brand identity, digital and print design, team kit and staff clothing, photography and film direction.

Dark-themed website displayed on multiple overlapping screens, featuring images and text related to climate justice and cycling initiatives.
A clear acrylic award with a black gear design and the text 'The Pursuit of Excellence' inscribed on it.
Cyclists wearing helmets and team uniforms at a starting line, preparing for a race.
Black and white photo of five cyclists racing on a dark street, with some of them standing up on their bikes and wearing helmets.
Nighttime scene of six cyclists riding in a line on a wet city street, with trees and high-rise buildings in the background, illuminated by streetlights.
Two men riding racing bicycles on a city street at night, wearing helmets and athletic gear, with barriers and construction signs in the background.
Two cyclists competing in a race inside a building, with spectators and police officers watching.
A group of people celebrating on a stage with flowers, surrounded by tall city buildings at night, with some spraying champagne.